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Research & Development

The Ferro process

Built Through Testing,
Not Marketing

At Ferro Golf, research and development starts with a simple question:

Does it actually make the golf club perform better?
Finished black Ferro MC iron head used during development
Finished Ferro MC

A complete process

Our process combines club fitting, professional instruction, certified club building, launch-monitor testing and real-world player feedback.

We evaluate equipment through measurable performance, repeatable results and what happens when the club is actually put in a golfer’s hands.

What We Measure

Performance is the
complete picture

We look at the complete performance picture, including:

  • Ball speed
  • Launch angle
  • Spin rate
  • Carry distance
  • Peak height
  • Descent angle
  • Dispersion
  • Strike consistency
  • Turf interaction
  • Feel

The goal is not to chase one impressive number.

The goal is predictable, repeatable performance.

Golfer testing equipment with TrackMan launch-monitor data
Launch-monitor testing

How We Test

Measure — Adjust
Retest

Our process is straightforward:

Test→Measure→Compare→Adjust→Retest

Every Ferro iron is evaluated as part of a complete golf club.

Head design, shaft, length, loft, lie angle, swing weight and grip all influence performance. That is why fitting and club building are part of our development process from the beginning.

Player Testing

MC and CB.
Tested in the bay

Cameron of the University of Hawaii Men’s Golf Team talks through his testing of Ferro MC and CB irons on TrackMan iO at Clubhouse Hawaii.

Watch his latest update and see the clubs in the testing bay.

Cameron · University of Hawaii Men’s Golf TeamMC + CB testing · TrackMan iO · Clubhouse Hawaii

MC Iron Testing · Louisiana

Jake Thomas.
On the range

Jake Thomas tests Ferro MC irons on the range in Louisiana as he prepares for tournament golf. Watch his latest outdoor testing session.

Read Jake’s story →

Jake Thomas · Ferro MC irons · Louisiana

Player Testing · Louisiana

Preparing for
tournament golf

Jake Thomas is testing Ferro MC heads and shaft combinations in Louisiana as he prepares for tournament golf.

Player-reported testing results

The figures shown were confirmed by Jake from his testing session. They represent his results, rather than expected performance for every golfer.

Jake Thomas testing a Ferro MC 7-iron outdoors in Louisiana, with player-reported launch-monitor results
Jake Thomas testing Ferro MC heads and shaft combinations in Louisiana as he prepares for tournament golf.

R&D · Hawaii Range Sessions

Testing
close to home

One of our PGA staff members and our head builder take Ferro irons to a local range near our shop in Hawaii. These sessions bring the playing and club-building sides of our team together as we continue evaluating the clubs outdoors.

Watch two clips from our latest range testing.

Hawaii range testing · Clip 1
Hawaii range testing · Clip 2
Raw Ferro CB and MC prototype iron heads during early development
Early CB + MC prototypes

Design evolution

Two profiles
One philosophy

Finished black Ferro CB and MC iron heads showing their different back designs

Forged for Performance

Material matters

Ferro irons are forged from S20C carbon steel, selected for its feel, responsiveness and clean shaping.

DESIGNED IN THE USA · S20C STEEL FORGED IN ASIA · CUSTOM BUILT IN HAWAII

Our MC and CB designs offer different performance characteristics while maintaining a consistent Ferro design philosophy. Choose the complete MC or CB set that best suits your game.

Golf iron manufacturing machinery during the Ferro production process
Physical manufacturing process
Ferro’s founder · Los Angeles range testing

Ferro Journal · Field Test

From the fitting bay
to the range

Ferro’s founder continues evaluating Ferro irons outside the fitting bay, observing ball flight, contact and feel in real-world range sessions.

Ferro MC · Studio rotation

Ferro MC

Conforms with the
Rules of Golf

Read more about the Ferro MC →

Development Never Stops

We test — We measure
We compare — We refine

R&D at Ferro is an ongoing process.

As we continue testing new designs, components and configurations, we will share more of that development here — including performance data, testing results, prototypes and the decisions behind future Ferro products.

If a change produces a meaningful improvement, it moves forward.

If it doesn’t, it doesn’t.

Ferro Golf. Built from the fitting bay out.